José Figueroa is the Chief Creative Officer of Graviti BBDO Guatemala. With over 18 years of experience in the creative industry, José’s work blends strategic insight with cultural relevance, earning recognition on global stages such as Cannes Lions, The One Show, and the London International Awards. In 2015, he won a Gold Pencil at the London Festival and has received over 46 Jade Awards at the Festival Antigua Guatemala. He is also a two-time Grand Prix winner at Festival Antigua. His work consistently challenges convention and seeks to make creativity a tool for both business growth and societal change.