Juan Pablo Garcia, or Juanpa as he’s affectionately known, is the Managing Director of DAVID Bogotá. Under Juanpa's leadership, the agency has seen business growth that surpasses the market average year after year.

In 2021, Juanpa opened DAVID Bogotá, an agency born out of the unexpected pandemic, and is one of the greatest success stories in the market, working globally across Latin America, USA, Europe, and Asia for clients such Edgewell, Netflix, Alpina, and AB-Inbev, that honored it ‘Global Creative Partner of the Year’ in 2024. In just 4 years, it has been the most awarded Colombian agency at Cannes in 2022 and won a Titanium in 2023 for Corona’s ‘Extra Lime’ campaign.

Juan Pablo’s impactful work on Colombia’s Peace Process led him to collaborate with Nobel laureate Juan Manuel Santos, Pope Francis, and Uganda’s Defection Program. His efforts have been featured in the bestseller Humankind, Cannes Lions’ Game Changers, and inspired Netflix’s Wild District and served as a speaker at TEDx. Additionally, two of his Cannes-winning campaigns are part of the Designing Peace exhibition at the Cooper Hewitt Smithsonian Design Museum in New York.

Over his career, he has won 50 Lions including an Innovation Grand Prix, and two Titanium Lions, as well as the Black Pencil of the Decade at D&AD.