Mohammed Jefri is a seasoned business leader with more than 25 years experience across various multinational companies such as Procter and Gamble, Mars, Abbott and Samsung. He has also held regional posts covering Middle east, North Africa and central and eastern Europe. His list of achievements include winning over +18 regional and global marketing awards. His crowning Achievement was winning the first ever Gold Cannes Lions for a Saudi brand for Hunger Station in 2023.