With over 20 years of experience in advertising, Naila Fattouh has mastered the business, strategy and craft of producing communication that transcends borders to make an impact for her clients.

Launching her career at Bates in 2004 and soon after moving to BBDO in 2008, Naila managed mega brands like PepsiCo, Mars, Barclay's, Heineken and many more, proving her acumen for driving business results and her strategic planning abilities.

Her focus on strategy helped her take on the first Strategy Director role at Impact BBDO Cairo, setting up the department in 2014. Her expertise was noticed by FP7McCann as she moved in 2016 to lead the Strategy Department there, helping her win an accolade of global, regional and local awards and acknowledgement including Cannes, Lynx, D&AD, LIA and many more.

Her ability to shape the business earned her the General Manager position at FP7McCann in 2018, only to catch Impact BBDO's attention once again, bringing her back to lead the Cairo operation as the CEO in 2020. Since then, the business has doubled and BBDO Cairo managed to win the only Cannes Film in the region in 2024, and the first for any Egyptian agency in the last 12 years.