Priya Patel

Priya Patel

Priya Patel

CEO of DDB Group Australia and New Zealand

DDB Group Aotearoa New Zealand

AUNZ

Biography

Priya Patel is the Chief Executive Officer of DDB Group Australia and New Zealand.

DDB Group AUNZ delivers Advertising, Social, PR, Experiential, Performance, Digital and CRM support across famous brands such as McDonald’s, Sky, AA Insurance, Coles, Volkswagen, Westpac, Samsung and Tourism New Zealand.

Prior to her time in the Southern Hemisphere, Priya spent ten years in London. Her global experience includes stints on some great brands like Marks and Spencer, Virgin Media, Lloyds, Vodafone, BBC and Harvey Nichols.

Priya currently works with around 300 people across Auckland, Sydney and Melbourne. She is a strong believer in surrounding herself with people who are all much cleverer, funnier, and talented than her.

Together, her teams have won around 30 Agency of the Year titles - ranging from Campaign Brief, Spikes Asia, Effies, Cannes Lions and D&AD. They have consistently delivered creative solutions to tricky business problems and shown a strong commercial impact for those clients.

Priya sits on the Board of Omnicom Media Group and is a regular panellist on Australian prime time show The Gruen Transfer which debates and dissects advertising campaigns for an audience of millions. Priya enjoys championing the industry far and wide and building as diverse a workforce as possible.

Related Lions Award

Creative Effectiveness