Rona Yakobi
Rona Yakobi
Owner and VP Creative
Rona & Ido
ISRAEL
Biography
Owner and VP Creative at the RONA&IDO Advertising agency, with a 25 year career in Advertising.
Rona spent two decades at Mccann TLV, 8 Years as a VP Creative, and has a unique blend of expertise, entrepreneurial spirit, and love for outstanding creative.
Rona was a the judge of the Direct Lions category at the 2014 Cannes Lions. And a Brand Experience &Activation judge at the 2024 Cannes Lions.
Throughout her career she won multiple awards, including:
Israel Brand Awards 2022- Amdocs make it amazing.
The Drum B2B Awards 2022- The Best B2B Rebrand.
Golden Drum- Silver Drum for YES- Film 2015
Golder Drum- Finalist- for YES Multiroom- Film 2014
Work experience:
1996-2006,Art Director, Mccann Erickson Tel-Aviv
2010-2017 VP Creative
2006-2010, 2017-2025 Rona&Ido Advertising
Top clients:
Amdocs, Intel, Sheba medical hospital, Nespresso, Lumenis, etc.
Awards:
Cannes Lions Shortlist- Art Direction. Amdocs ‘Make It Amazing’
The DRUM- Best B2B Rebrand for AMDOCS 2022
Israel Brand Awards- 2022- ‘make It Amazing’ AMDOCS
Silver DRUM- 2015 for ‘yes’ Film
Golden DRUM -Finalist 2014
10 Gold Cactus- The Israel Advertising Festival of Creativity