Rona Yakobi

Rona Yakobi

Rona Yakobi

Owner and VP Creative

Rona & Ido

ISRAEL

Biography

Owner and VP Creative at the RONA&IDO Advertising agency, with a 25 year career in Advertising.

Rona spent two decades at Mccann TLV, 8 Years as a VP Creative, and has a unique blend of expertise, entrepreneurial spirit, and love for outstanding creative.

Rona was a the judge of the Direct Lions category at the 2014 Cannes Lions. And a Brand Experience &Activation judge at the 2024 Cannes Lions.

Throughout her career she won multiple awards, including:

Israel Brand Awards 2022- Amdocs make it amazing.

The Drum B2B Awards 2022- The Best B2B Rebrand.

Golden Drum- Silver Drum for YES- Film 2015

Golder Drum- Finalist- for YES Multiroom- Film 2014

Work experience:

1996-2006,Art Director, Mccann Erickson Tel-Aviv

2010-2017 VP Creative

2006-2010, 2017-2025 Rona&Ido Advertising

Top clients:

Amdocs, Intel, Sheba medical hospital, Nespresso, Lumenis, etc.

Awards:

Cannes Lions Shortlist- Art Direction. Amdocs ‘Make It Amazing’

The DRUM- Best B2B Rebrand for AMDOCS 2022

Israel Brand Awards- 2022- ‘make It Amazing’ AMDOCS

Silver DRUM- 2015 for ‘yes’ Film

Golden DRUM -Finalist 2014

10 Gold Cactus- The Israel Advertising Festival of Creativity