Sarah Styrons Watson

Sarah Styrons Watson

Sarah Styrons Watson

Executive VP, Head of Strategy, Global Brands

McCann Worldgroup

GLOBAL

Biography

Sarah is a globally recognized strategic leader who helps brands grow through insight-driven creativity. As Head of Strategy for Global Brands, she has led strategy for some of McCann’s largest accounts, including the Reckitt portfolio of brands, General Mills, TJ Maxx, and Smirnoff.

An avid cultural explorer, Sarah brings a global lens to her work—fueled by experiences living and working around the world. Throughout her career, she has specialized in various aspects of brand building, including advertising (Absolut and Jameson), new product innovation (Coke & Nestlé) and design (Waterworks and The Getty).

Sarah has been recognized for her creatively effective work, winning several Cannes Lions, Jay Chiat, WARC and Effie awards (including a finalist for the Grand Effie). When she’s not developing brand strategies, Sarah can usually be found on the field watching one of her kids’ games — or off the field, looking for somewhere interesting to eat.

Related Lions Award

Creative Effectiveness