A seasoned leader in the advertising industry, Sony possesses a unique blend of global and local expertise cultivated over a 25-year career. Her journey, characterized by excellence across diverse categories and markets, highlights a deep understanding of consumer behavior and strategic planning. From playing a key role in reshaping the Indian car industry with the launch of Tata Indica to helping transform FCB Jakarta into a top-performing agency, her strategic acumen is undeniable. Her leadership at Publicis Groupe further underscores her ability to drive growth and innovation, reflected in the numerous awards the agency has garnered under her guidance. With a passion for creative excellence and a proven track record of nurturing award-winning campaigns, Sony is passionate about creativity which results in strong business outcomes.