Soo Hee is the Chief Creative Officer at Publicis Groupe Korea, where she leads the creative team in developing marketing communications for global clients such as McDonald’s, P&G, Philip Morris, Pfizer, Renault, Samsung, Disney, Crocs, Coca-Cola, Nivea and Cenovis.

With more than 27 years of experience, she offers a powerful mix of insightful creative and strategic integration in brand development.

Her creative excellence has earned multiple awards throughout her career.

Notably, her campaigns for McDonald’s have won a Grand Prix and a Bronze at ADFEST 2024, three Silver awards at Spikes Asia 2024, and two Silver awards at ADFEST 2025. In 2024, her McDonald’s campaign was also shortlisted at the Cannes Lions, with further recognition from the New York Festival, Clio Awards, iF Design Awards, The One Show, and Korea Advertising Awards.

Soo Hee is actively involved in the advertising community, contributing as a jury member at various international & local festivals.

She has served on juries for the LIA Awards, Korea Advertising Awards, The One Show in 2023, and the Health & Wellness shortlist jury at Cannes Lions 2024. In 2025, she was also named a Grand Jury for the Gerety Awards.