Yuan Chuang is a copy-based Creative Director from Taiwan who believes that creativity not only builds brand value but also adds meaning and joy to society and to every consumer who looks to a brand with hope. For him, having fun and enjoying the process is always what matters most.

His work spans a wide range of fields, including but not limited to Film, Entertainment, Health, Brand Experience, and Design. Over time, he has come to realize that creativity is becoming harder and harder to define. Since winning multiple Cannes Lions in 2024 for work rooted in product innovation and service design, he has been excited to explore even more unexpected and diverse categories. He hopes to continue using creativity as a force for positive change.