Yusuf Chuku currently serves as the Executive Strategy Director of New Gods. Bringing together a diverse team of creatives, curators and the curious, New Gods harnesses the power of culture to positively impact business.

Yusuf is a multidisciplinary strategist, with over 25 years’ experience, across both London and New York. His experience spans numerous brands including Microsoft, BMW, Samsung, Crocs, Kimberley-Clark, Kraft and Verizon.

Prior to New Gods, Yusuf was EVP Client Advisory at NBCUniversal. Yusuf has been the Global Chief Strategy Officer of VML where he led the strategy discipline across its 75 locations around the globe. He has also led strategy at McCann New York and has had previous stints at DDB London, JWT New York and Naked Communications.

Yusuf’s work has been recognized by the Cannes Lions, IPA, Effies, the Jay Chiat Awards and the Marketing Effectiveness Awards. He’s a Fellow of the Royal Society of Arts, and previous chair of the 4As Strategy Committee and non-executive board member of OFSTED.