Industry Craft Lions

The Industry Craft Lion celebrates the creative artistry, talent and skill required to deliver a beautifully executed solution and bring a creative idea to life. 

Entries should demonstrate the highest levels of expertise and vision in the application of creative techniques.

Industry Craft Lions Sections

  • A. Typography

    • A01 Brand & Communications Design

      Including brand identity, logo design, self-promotion, brand environment design, brand collateral, corporate comms, promotional items and other comprehensive branding programmes.

    • A02 Packaging Design

      Any packaging.

    • A03 Print & Publishing

      Any print or published work.

    • A04 Outdoor

      Any outdoor work, traditional billboards, posters, digital outdoor screens or ambient work.

  • B. Art Direction

    • B01 Brand & Communications Design

      Including brand identity, logo design, self-promotion, brand environment design, brand collateral, corporate comms, promotional items and other comprehensive branding programmes.

    • B02 Packaging Design

      Any packaging.

    • B03 Print & Publishing

      Any print or published work.

    • B04 Outdoor

      Any outdoor work, traditional billboards, posters, digital outdoor screens or ambient work.

  • C. Illustration

    • C01 Brand & Communications Design

      Including brand identity, logo design, self-promotion, brand environment design, brand collateral, corporate comms, promotional items and other comprehensive branding programmes.

    • C02 Packaging Design

      Any packaging.

    • C03 Print & Publishing

      Any print or published work.

    • C04 Outdoor

      Any outdoor work, traditional billboards, posters, digital outdoor screens or ambient work.

  • D. Photography

    • D01 Brand & Communications Design

      Including brand identity, logo design, self-promotion, brand environment design, brand collateral, corporate comms, promotional items and other comprehensive branding programmes.

    • D02 Print & Publishing

      Any print or published work.

    • D03 Outdoor

      Any outdoor work, traditional billboards, posters, digital outdoor screens or ambient work.

  • E. Copywriting

    • E01 Brand & Communications Design

      Including brand identity, logo design, self-promotion, brand environment design, brand collateral, corporate comms, promotional items and other comprehensive branding programmes.

    • E02 Packaging Design

      Any packaging.

    • E03 Print & Publishing

      Any print or published work.

    • E04 Outdoor

      Any outdoor work, traditional billboards, posters, digital outdoor screens or ambient work.

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The Industry Craft Lions President Message

Trevor Robinson OBE President

Founder & Executive Creative Director, Quiet Storm

"What’s exciting about the outside world is possibility. The possibility that today I will experience something new or inspirational to me or others. At the risk of relating everything in life to football, Liverpool getting to the Champions League final has sent a ripple of excitement through everyone I know. Creative craft should have an ambition to do that.

Our job is to make not just peers in our industry but people in the outside world inspired by what we’re sharing with them. Advertising can sometimes fall into the trap of being for the industry’s own gratification. We always need to be thinking about how we can explode into the outside world. In this way, we will naturally raise the bar for how we craft.

When I’m in the judging room, I want to see people questioning their own mindset about what is a good or a bad idea. I want to see less work that I know would get an award elsewhere because it’s just like last year’s crop. We’ve got to celebrate the new, the random and the excellent. Work that pushes the boundaries enough to be purely original and is brave enough to have imperfections. More ‘where the fuck did that come from?’ inspirational work that not only stimulates people in the room and makes us all envious, but that creates a ripple. This year, I want to see ideas people can genuinely get excited by."

The Industry Craft Lions Jury

Trevor Robinson OBE Jury President

Founder & Executive Creative Director, Quiet Storm, UK

Trevor is responsible for some of the most talked about, innovative advertising of our era, including, during his time at UK agency HHCL & Partners, the multi award-winning, game-changing ‘You’ve been Tango-ed’ - Orange ‘Slap’ campaign. In 1995, Trevor set up Quiet Storm, the first agency in London to write, direct and produce it’s own work. The business is best known for its work with brands including HARIBO, The Mirror, Moonpig, Vimto, Yakult, and Young’s Seafood. Trevor is renowned for his contribution to society and for encouraging future talent. He’s chaired the IPA’s Ethnic Diversity Forum and set up “Create Not Hate” to tackle gun crime by getting disenfranchised youth into advertising and creative projects. He was awarded an OBE in 2009 for his services to charity and advertising.
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Andre Kassu

Partner & Chief Creative Officer
CP+B
Brazil

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Asheen Naidu

Executive Creative Director
BWM Sydney
Australia

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Erick Rosa

Chief Creative Officer
Beacon Communications
Japan

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John Koay

Executive Creative Director
Ogilvy Hong Kong

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Menno Kluin

Chief Creative Officer
360i
USA

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Mohamed Oudaha

Creative Director
J.Walter Thompson Casablanca
Morocco

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Nene Parsotam

Senior Digital Creative Director
Vine Creatives
UK

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Pully Chau

Group CEO
Cheil Worldwide
Greater China

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Ralf Heuel

Chief Creative Officer/Partner
Grabarz & Partner
Germany

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Past winners of the Film Craft Lions

Hope

2018 · Y&R Dubai for the Interreligious Council in Bosnia and Herzegovina

Gold INDUSTRY CRAFT > ART DIRECTION > OUTDOOR

Nowadays, Bosnia, along with other countries from Europe are witnessing humanitarian migration crises. This shows that religious differences are still the root of many conflicts around the world. Due to lack of understanding of other religions, people create opinions leading to communal hatred and violence. The Interreligious Council in Bosnia and Herzegovina wanted to tackle prejudice and raise awareness of the importance of inter-religious dialogue.

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Craft Track Lions