Creative Business Transformation Lions

The Creative Business Transformation Lions celebrate the creativity that drives businesses forward – creative thinking that changes how businesses organise themselves, how people work and how customers engage with them.

In partnership with   Amazon


This Lion recognises the ingenuity that leads to the creation of new products and services, and the reinvention of operations and customer experiences in companies of all sizes that drives transformative change.  

Entries should demonstrate how creative change has been achieved across core business functions and has delivered a positive impact and growth for business, staff or customers. Including, but not limited to, the creation of new products and services, the use of technology and business design, and the reinvention of operations and customer experiences in order to generate transformative change.

A number of criteria will be considered during judging and weighted as follows: 30% strategy & process; 35% experience & implementation; 35% business results & impact. The same piece of work can be entered up to four times in Creative Business Transformation.

For Creative Business Transformation Lions the eligibility dates are:
2020 work: 1 March 2017 - 31 May 2020
2021 work: 1 June 2020 - 30 April 2021

Resources for the Creative Business Transformation Lion

Creative Business Transformation Lions Jury President


Geoff Northcott President

Global Chief Experience Officer & Managing Partner, EMEA, AKQA, Global

Geoff Northcott leads the Europe, Middle East & Africa region as Managing Partner on AKQA’s Executive Board, as well as leading AKQA’s strategy and experience capabilities globally as Chief Experience Officer. AKQA was the winner of two Grands Prix at the most recent Cannes Lions, and is ranked as a Leader in both Gartner’s Global Marketing Agencies Magic Quadrant and IDC’s Customer Experience Marketscape, as well as one of Fast Company’s Best Workplaces for Innovators. Geoff joined AKQA in 2007 as Account Director on Nike, creating a series of Cannes Lions winning experiences and services. During his time at AKQA, Geoff has helped launch and grow a number of AKQA’s studios, including Portland, Tokyo, São Paulo. 

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