This Lion recognises the ingenuity that leads to the creation of new products and services, and the reinvention of operations and customer experiences in companies of all sizes that drives transformative change.
Entries should demonstrate how creative change has been achieved across core business functions and has delivered a positive impact and growth for business, staff or customers. Including, but not limited to, the creation of new products and services, the use of technology and business design, and the reinvention of operations and customer experiences in order to generate transformative change.
A number of criteria will be considered during judging and weighted as follows: 30% strategy & process; 35% experience & implementation; 35% business results & impact.
The same piece of work can be entered up to four times in Creative Business Transformation.
For Creative Business Transformation Lions the eligibility dates are 1 March 2017 - 30 April 2020 where the customer facing launch and / or the transition of internal systems / operations must have taken place between the eligibility dates.
Ronald Ng leads the creative charge across Isobar’s 85 offices to deliver world-class experience-led transformation, powered by creativity. Joining in 2018, Ronald steered Isobar to their most successful year at the 2019 Cannes Lions Festival – establishing Isobar’s strength in the ‘Creative Experience and Commerce’ space with a Creative eCommerce Gold Lion for KFC and Isobar China. Ng was previously Global CCO at Digitas where he helped transform their creative offering and won the 2017 Creative Data Grand Prix.