Glass: The Lion for Change

Glass: The Lion for Change celebrates culture-shifting creativity. Entries will need to demonstrate ideas intended to change the world; that is, work which sets out to positively impact ingrained gender inequality, imbalance or injustice.

The Glass Lion recognises work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising. There are no categories for Glass. Work can be for any commercial or non-commercial client, regardless of the product or service being advertised, or the medium of communication. All entry proceeds for Glass are donated to related-charities which will be announced nearer to the festival dates.

Glass: The Lion for Change Sections

  • A. Glass: The Lion for Change

    We recognise the power of creativity to positively impact not only businesses and brands, but also the world at large. This Award rewards creative work which rejects gender stereotypes and confronts prejudice and inequality by representing the gendering of individuals in a progressive or socially conscious way.

    • A01 Glass

      Entries can be for any product or service and designed for any medium, but will in some way represent a shift towards more positive, progressive and gender-aware communication.

Get the Entry Kit

For full Category listings and selection of handy materials to guide you through the entry process.

Glass: The Lions for Change Jury
Full jury announced in 2019

Jaime Robinson President

Co-Founder & Chief Creative Officer, Joan

Jaime Robinson is the co-Founder and Chief Creative Officer of Joan, a New York City-based holding company founded in 2016 with the launch of an advertising agency, Joan Creative. Joan Creative develops brand strategies, premium advertising and branded content for a wide range of clients, including General Mills, Netflix, Ferrara and Gallo Wines. In 2017, Joan also launched Damn Joan, a digital media brand that creates playful, provocative content and experiences for its loyal community of joyfully rebellious readers.

Jaime's unique approach to creativity and marketing has earned her spots on Adweek's "50 Creatives Whose Brilliant Ideas and Beautiful Craft Will Make You Jealous," Fast Company's "100 Most Creative People in Business," and Ad Age's "40 Under 40” lists, along with over 30 Cannes Lions (including 3 Grand Prix) and an Emmy for “Outstanding New Approach” in Entertainment. Prior to launching Joan, Jaime served as Executive Creative Director of Wieden+Kennedy, New York, and VP, Executive Creative Director at Pereira & O’Dell.

Past winners of the Glass: The Lions for Change


2018 · AMVBBDO for Essity


We live in a world that silences and shames women for having periods. Culture is awash with imagery of blood, in medical, crime and horror films and live sports. Yet periods are either absent or ridiculed if it is shown. This has led to a culture that makes women feel disgusting and men disgusted by periods. This effects women’s mental and physical well-being. Statistics prove it. 56% of teens would rather be bullied than tell their parents about their period. 42% of women have been period shamed. And half of women have felt embarrassed by their periods. Bloodnormal wanted to challenge this stigma and show that periods are normal and beautiful. And without shame. But it is easier said than done, broadcasting authorities still police the showing of period blood, often ruling its depiction can cause offence. But to end a taboo you must break it.

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