Glass: The Lion for Change celebrates culture-shifting creativity.
Entries will need to demonstrate ideas intended to change the world; work which sets out to positively impact ingrained gender inequality, imbalance or injustice.
The Glass Lion recognises work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising.
The same piece of work can only be entered once into Glass. Entries into Glass can be for any commercial or non-commercial client, regardless of the product or service or the medium of communication.
All entry fees for Glass are donated to related-charities which will be announced nearer to the festival dates. Shortlisted entrants will be required to present their work live to the jury in Cannes.