THE PRIDE RESEARCH | HAVAIANAS 2023 MEDIA.MONKS, SAO PAULO SILVER, SUSTAINABLE DEVELOPMENT GOALS LIONS
When the Brazilian government removed questions about sexual orientation and gender identity from the national census, Havaianas developed The Pride Research to ensure visibility for the LGBTQI+ community. In partnership with DataFolha and All Out, Havianas spent eight months travelling around more than 150 Brazilian cities – resulting in a 78-page report that recognised more than 15.5 million Brazilians as LGBTQI+ for the first time in history. The work took home a Silver Lion in Sustainable Development Goals.