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Sustainable Development Goals

The Sustainable Development Goals Lions celebrate creative problem solving, solutions or other initiatives that harness creativity and seek to have a positive impact on the world.

The work will need to demonstrate how it contributed to or advanced the 2030 Agenda for Sustainable Development across people, planet, prosperity, peace and partnerships.


A number of criteria will be considered during judging, weighted as follows: 20% idea; 20% strategy; 20% execution; 40% impact and results.

The same piece of work can be entered up to four times in Sustainable Development Goals.

All entry fees for Sustainable Development Goals are donated to related-charities that will be announced after the festival has taken place.

What does winning work look like?

THE PRIDE RESEARCH  |  HAVAIANAS 2023 HAVAIANAS - The Pride Research - MEDIAMONKS - Cannes Lions 2023 (Presentation Image from The Work - 1538673-22486418) MEDIA.MONKS, SAO PAULO SILVER, SUSTAINABLE DEVELOPMENT GOALS LIONS

When the Brazilian government removed questions about sexual orientation and gender identity from the national census, Havaianas developed The Pride Research to ensure visibility for the LGBTQI+ community. In partnership with DataFolha and All Out, Havianas spent eight months travelling around more than 150 Brazilian cities – resulting in a 78-page report that recognised more than 15.5 million Brazilians as LGBTQI+ for the first time in history. The work took home a Silver Lion in Sustainable Development Goals.

Other Awards

Glass: The Lion for Change