SCHOOLGIRL NEWSCASTERS | EBM 2023 IMPACT BBDO, DUBAI GOLD, GLASS: THE LION FOR CHANGE
To emphasise Pakistani girls’ right to education, EBM had schoolgirls take over as newscasters on Pakistan’s three leading news channels for one night. The girls confidently read the news to millions of people in Urdu and English. The work led to a sharp increase in girls’ enrollment to Pakistani schools, and took home a Gold Lion in Glass: The Lion For Change.