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Glass: The Lion for Change

Glass: The Lion for Change celebrate culture-shifting creativity.

The Glass Lion recognises work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising.

The work will need to demonstrate ideas intended to change the world. It should set out to positively affect ingrained gender inequality, imbalance or injustice, and entries should illustrate how the work tackles, highlights or redresses issues of gender representation.


The same piece of work can only be entered once into Glass.

The work entered into Glass can be for any commercial or non-commercial client, regardless of the product or service or the medium of communication.

All entry fees for Glass are donated to related charities that will be announced after the festival has taken place.

Shortlisted entrants will be required to present their work to the jury.

What does winning work look like?

SCHOOLGIRL NEWSCASTERS | EBM 2023 EBM - Schoolgirl Newscasters - BBDO - Cannes Lions 2023 (Supporting Images from The Work - 1526460-22430563) IMPACT BBDO, DUBAI GOLD, GLASS: THE LION FOR CHANGE

To emphasise Pakistani girls’ right to education, EBM had schoolgirls take over as newscasters on Pakistan’s three leading news channels for one night. The girls confidently read the news to millions of people in Urdu and English. The work led to a sharp increase in girls’ enrollment to Pakistani schools, and took home a Gold Lion in Glass: The Lion For Change.

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Sustainable Development Goals