Glass: The Lion for Change
Glass: The Lion for Change celebrate culture-shifting creativity.
The Glass Lion recognises work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising.
The work will need to demonstrate ideas intended to change the world. It should set out to positively affect ingrained gender inequality, imbalance or injustice, and entries should illustrate how the work tackles, highlights or redresses issues of gender representation.
The Glass Lion recognises work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising.
The work will need to demonstrate ideas intended to change the world. It should set out to positively affect ingrained gender inequality, imbalance or injustice, and entries should illustrate how the work tackles, highlights or redresses issues of gender representation.
Overview
The same piece of work can only be entered once into Glass.
The work entered into Glass can be for any commercial or non-commercial client, regardless of the product or service or the medium of communication.
All entry fees for Glass are donated to related charities that will be announced after the festival has taken place.
Shortlisted entrants will be required to present their work to the jury.
The work entered into Glass can be for any commercial or non-commercial client, regardless of the product or service or the medium of communication.
All entry fees for Glass are donated to related charities that will be announced after the festival has taken place.
Shortlisted entrants will be required to present their work to the jury.
A. Glass: The Lion for Change
We recognise the power of creativity to have a positive impact on not only businesses and brands, but also the world at large. This Lion rewards creative work that rejects gender stereotypes and confronts prejudice and inequality by representing the gendering of individuals in a progressive or socially conscious way.
A01 Glass.
The work can be for any product or service and designed for any medium but will in some way represent a shift towards more positive, progressive and gender-aware communication.
A01 Glass.
The work can be for any product or service and designed for any medium but will in some way represent a shift towards more positive, progressive and gender-aware communication.
What does winning work look like?
SCHOOLGIRL NEWSCASTERS | EBM 2023
IMPACT BBDO, DUBAI GOLD, GLASS: THE LION FOR CHANGE
To emphasise Pakistani girls’ right to education, EBM had schoolgirls take over as newscasters on Pakistan’s three leading news channels for one night. The girls confidently read the news to millions of people in Urdu and English. The work led to a sharp increase in girls’ enrollment to Pakistani schools, and took home a Gold Lion in Glass: The Lion For Change.