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Glass: The Lion For Change

Glass: The Lion for Change celebrates culture-shifting creativity.

The Glass Lion recognises work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising.

Entries will need to demonstrate ideas intended to change the world; work which sets out to positively impact ingrained gender inequality, imbalance or injustice, and should illustrate how the work tackles, highlights or redresses issues of gender representation.

Overview

The same piece of work can only be entered once into Glass.

Entries into Glass can be for any commercial or non-commercial client, regardless of the product or service or the medium of communication.

All entry fees for Glass are donated to related-charities which will be announced nearer to the festival dates.

Shortlisted entrants will be required to present their work to the jury.

Explore the categories

A. Glass: The Lion for Change

We recognise the power of creativity to positively impact not only businesses and brands, but also the world at large. This Lion rewards creative work which rejects gender stereotypes and confronts prejudice and inequality by representing the gendering of individuals in a progressive or socially conscious way.

A01 Glass.
Entries can be for any product or service and designed for any medium, but will in some way represent a shift towards more positive, progressive and gender-aware communication.

What does winning work look like?

MORNING AFTER ISLAND | GRUPO ESTRATEGIGO GE PAE 2022 GlassEXCELL OGILVY & MATHER | HONDURAS GOLD GLASS: THE LION FOR CHANGE

More than ten years ago, Honduras became the only country in Latin America to ban the morning after pill. Since then, 330,000 underage girls have become mothers. As for today, one out of every four Honduran girls are getting pregnant before turning 18. 50% of the massive spike in underage pregnancies since the ban are a result of sexual violence. And because abortions are illegal, these victims are forced to carry their pregnancies to term, or face prison sentences of up to six years, with providers also facing legal sanctions.

This piece of work set out to create change by building a platform safely anchored in international waters outside of Honduran jurisdiction, and organising regular trips to provide women with a pill, but this was only a short-term solution. The objective was to pressure the government to repeal the law, and for that, international mass media attention was needed.

2023 Jury President

Tea Uglow

Creative Director

Google

Other Lions in Good

Sustainable Development Goals