Start-up Pass
For the next generation of creative businesses
Supporting independent Start-ups
For over 70 years, the creative industry has converged at the Cannes Lions Festival to recognise groundbreaking work, set the industry conversation, and bring key decision-makers together in the pursuit of creativity that drives progress.
That progress hasn't happened without the innovative, ambitious new companies helping lead the way – changing the way things are done, revolutionising the way we work, and designing the tools and platforms for the next generation of creatives.
With the Start-up pass, we're helping more small independent businesses find their place at the Festival. If that's your company, this is your moment to apply.
What's included with the Start-up pass?
Eligible start-ups can claim exclusive, part-subsidised pricing for up to five Festival passes, each including all the benefits of a Classic pass (worth €4,295) at a special rate of €1,295 + Sales Tax @ 20% per pass:
- All Cannes Lions Talks and Award Shows in person
- Digital on-demand access to all Talks post-Festival
- Access to the Closing Party on Friday 20 June
- Entry to Sponsored Cabanas and The Hub
- Selected events at the Festival Fringe
- Daily happy hour networking drinks
- Official Festival app
- Access to The Work for the duration of the Festival
- Complimentary Wi-Fi across the city
What is the eligibility criteria for the Start-up pass?
- Must be an independent, early-stage start-up (not owned by another business or holding company)
- Must have less than €5 million total in funding generated
- Must have been incorporated within the past five years (by 15 June 2020)
- Must operate in or serve the creative ecosystem
- Passes are non-transferable to partners or other organisations that don’t match these criteria. By application only. Some proof will be requested.
Ready to apply?
Bring your team to the heart of the industry's biggest meet-up. Get your brand seen and meet the decision makers that matter. To apply, add your chosen quantity of Start-up passes to your basket (max. 5 per company) and we'll ask for your proof of eligibility during checkout.