Classic Challenger Pass
For ambitious independent businesses.
The same Festival. A different route in.
The Classic Challenger pass is for independently owned businesses – agencies, small studios, challenger brands and next-stage start-ups – that are interested in being part of the conversation that sets the pace for the year ahead.
For eligible companies, it’s a different route into the same experience at a price that meets you where you are on your business journey.
Independents already shape Cannes Lions – speaking on stage, leading Juries and winning Lions. The Classic Challenger pass helps more independent voices be present in the conversations shaping the future of creative marketing.
A dedicated moment for independents
Alongside full Classic access, the Classic Challenger includes an exclusive meet-up for independent businesses so you can meet fellow entrepreneurs eager to collaborate. This is your moment to share your story, forge connections and position your agency as a leader.
Eligible independent businesses can claim exclusive, part-subsidised pricing for the pass, including all the benefits of a Classic Pass (worth €4,465) at a special rate of €2,500 + Sales Tax @ 20% per pass.
Is my business eligible?
Classic Challenger is for independently owned businesses (not owned by another company or holding company) operating within the creative marketing industry that meet all of the following criteria:
• 100 employees or fewer • < €100m annual revenue
Examples include: independent agencies, small studios, challenger brands and next‑stage start‑ups (who have grown beyond The Classic Start‑up).
Make history at Cannes Lions
Entries from independent agencies increased by 18% in 2025, showing that innovation and big thinking aren’t limited by scale.
Explore our Winners Spotlight page to get inspired by the winning work.
Ready to apply?
Availability is limited for the Classic Challenger pass. If you think you’re eligible, complete an application today.