Spotlight: Independents
This is your moment. Make history.
Indie winners from Cannes Lions 2026
The Life-Saving Receipt
DMINUSONE, SEOUL / CHOROGUSAN FOR CHILDREN / 2026
Silent Cleaning
WHATEVER, TOKYO / KAO BRANDS / 2026
Marseille c'est nous.
WAY AGENCY, PARIS / PUMA / 2026
You Deserve a Beer
JOE PUBLIC, JOHANNESBURG / HANSA PILSENER / 2026
Look for the Leaf
NO FIXED ADDRESS, TORONTO / MAPLE LEAF FOODS / 2026
Mandatory Vacation Packages
NAME, BOGOTA / CÁMARA COLOMBIANA DE COMERCIO ELECTRÓNICO / 2026
From the work itself to how we do it and the business models, [Indies] are like the concept car for the future of the industry.
Suzanne Powers
Founder and Co-CEO
All&
Discover what it takes to win
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Industry legend Suzanne Powers and LIONS’ Global Director of Awards Marian Brannelly shine a spotlight on indie agencies – why they matter, the work that won this year and what’s on the horizon for 2027.
Advice from indie winners and Jurors
Be ruthlessly critical about your own work and your own entry. Get an outside view if you can. As an indie, an outside opinion often isn’t easy to find, but it’s incredibly valuable to have. Watch the case studies, read award entries if you can, dare I say it, stalk the team who made it on LinkedIn and understand how they did it.
Hilary Ngan Kee
Partner and Head of Strategy
Motion Sickness | 2025 Lion winner
Sometimes you may think your idea is too simple, but it's not. You don't have to dress it up for the sake of impressing a Jury. Stay true to the problem. If you have a bright enough, brilliant enough solve, put it across in the simplest manner possible so that it lands clearly without complication, and you should be home.
Pallavi Chakravarti
Founder and Chief Creative Officer
Fundamental | 2025 Outdoor Jury Member
Benchmarking is essential to the work, it means setting a bar. It defines the difference between good and great, and ambition in the industry is always about great. You know, what really stands out, what really sets the standard. By setting the standard, you somehow implicitly train yourself, your peers and the new generations.
Jorg Riommi
CEO and Chief Creative Officer
AIN’T | 2025 Direct Jury Member
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