
2026 Programme
Creative legends. Marketing mavericks. Inspiring content creators. They're all taking the stage at Cannes Lions 2026.
Cannes Lions
Asia-Maxxing: A Meet-Up for People Betting on Asia
Monday 22 June, 15:30–16:30
Description:
For years, the creative world looked west for inspiration. Today, some of the most exciting cultural energy is coming from Asia.
From K-pop to Labubus, beauty trends to billion-dollar startups, Asia is no longer just a market. It’s a force shaping global culture, creativity and commerce.
Asia-Maxxing brings together creatives, marketers, founders, investors and culture enthusiasts who believe in Asia’s growing influence on the world.
You don’t need to be Asian to join. Whether you’re from Asia, work in Asia, build for Asian audiences or simply feel connected to Asian culture, this is a space to meet like-minded people, exchange ideas and spark collaborations.
Come for the conversations. Stay for the connections. Leave with new friends, partners and possibilities.
Content Stream
Insights & Trends
The strategic challenges, consumer behaviours, cultural shifts and creative thinking driving the industry forward.
Tags
- Insights & Trends
- Networking