Celebrating Creativity Made in France

For a country of its size, France has spent a century disproportionately shaping what great creative work looks like. Arthur Sadoun and Maurice Lévy take the main stage to explain how, and why, today, Paris has quietly become the city where the world’s most ambitious global brands come to reinvent themselves. It’s a story they know intimately. Publicis turns 100, one hundred years after its origins as a small creative shop in Montmartre.