Closing Keynote: The Consumer Remains Boss

In today’s rapidly evolving world of data, analytics and AI, one truth remains constant at P&G: the consumer is still boss. Putting customers first at P&G isn’t optional – it’s imperative, driving product innovation, building trust and deep brand connections. In this fireside chat, Kirti Singh, Chief Analytics and Insights Officer at Procter & Gamble, will discuss P&G’s unwavering commitment to creating products consumers truly want and the tireless effort behind deeply understanding their needs and habits. Kirti will also share his vision for the next chapter of market research and consumer understanding, and the tools, techniques and technology being employed to drive product innovation.