2026 Programme

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Procter & Gamble

Closing Keynote: The Consumer Remains Boss

Tuesday 23 June, 15:40–16:15

Duration: 35 mins
Location: LIONS Insights & Strategy Summit, Le Majestic Hotel

Speakers

David Boyle has spent two decades helping entertainment, music and luxury brands turn audience understanding into growth. Before founding Audience Strategies, he built and led the insight functions that put audiences at the heart of decisions at EMI Music, BBC Studios, MasterClass, Harrods and HarperCollins.

A mathematician by training, David bridges the analytical and the creative.

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Area of interest
  • LIONS Insights
Type of experience
  • Festival Talks