2026 Programme
Creative legends. Marketing mavericks. Inspiring content creators. They're all taking the stage at Cannes Lions 2026.
Explore LIONS Sport , LIONS Creators , LIONS B2B Summit and LIONS Insights for even more.
Cannes Lions
CMOs in the Spotlight: Kraft Heinz, L'Oreal, McDonald's
Overview
Speakers
Description:
What does it take to be a Chief Marketing Officer in 2026?
Join this popular series to learn from the top brand leaders as they dissect the most challenging issues of today and outline their vision for the future.
Questions this session will answer:
- What are the marketing investment priorities for the top brands in the next 18 months?
- How do Global Chief Marketing Officers measure and communicate the value of marketing within their businesses?
- How is the role of the Chief Marketing Officer changing and what new skills are growing in importance?
Editor's note
The Creative Impact content stream at Cannes Lions is co-curated with WARC.
The CMO's in the Spotlight Series is sponsored by Bluefish AI.
Content Stream
Creative Impact
The ultimate guide to proving the value and effectiveness of creativity.
Speaking
Todd Kaplan
Kraft Heinz
Chief Marketing Officer, North America
Asmita Dubey
L’Oréal
Chief Digital & Marketing Officer
Paloma Azulay
McDonald's
Vice President, Global Brand Marketing
Moderators
Alison Weissbrot
ADWEEK
Executive Editor
Tags
Content streams
- Creative Impact
Type of experience
- Festival Talks
