Creative Control: Premium AI Meets the Big Screen

AI is everywhere in advertising, and audiences are already pushing back. Not against the technology itself, but against how it’s often used.

This session tackles questions the industry can’t avoid: how do we use AI without losing craft, authorship and trust? What does creative control look like across technology, production, brand and media? How can AI meet the standards of the big screen?

Bringing together leaders from cinema, creative technology, filmmaking and brand marketing, the session explores how AI can be used with creative control, not as a shortcut. Using cinema as the ultimate benchmark, it shows how premium AI, guided by human intent and discipline, can elevate brand storytelling and deliver creative expression worthy of the big screen.