2026 Programme

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Amy Daroukakis & Sarah Owen

Cultural Curiosity. Three Minutes. Three Slides. Three Signals.

Monday 22 June, 13:30–14:15

Duration: 45 mins
Location: The Terrace

Description:

The future rarely starts as a campaign. It starts with something small that someone notices.

This session is your invitation to pay attention differently.

Join this curiosity orchestra of seven global futurists, strategists and trend forecasters sharing their symphony of signals.

A rapid format of three trends, over three slides, within three minutes, all designed to surface what’s catching their curiosity.

Small shifts, strange observations and your insight into the early signals from culture, behaviour, technology and everyday life.

Each Futures Friends speaker brings a different lens, creating a burst of global perspective. Attendees will also get the chance for conversation and networking to compare notes with others and notice what’s changing.

Questions this session will answer:

  • What small signals around the world are hinting at bigger cultural shifts?
  • The importance of varied perspectives - what varied voices need to be woven into your own "signal orchestra"?
  • What are others thinking post-session? A chance to meet and unpack what stood out to you

Editor's note

The Insights & Trends content stream at Cannes Lions is co-curated with Contagious

Content Stream

Insights & Trends

The strategic challenges, consumer behaviours, cultural shifts and creative thinking driving the industry forward.

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Speaking
  • Amy Daroukakis

    Culture Connectors

    Global Cultural Strategist

  • Amiyra Perkins

    Pinterest

    Cultural Foresight

  • Agalia Tan

    We Are Social

    Global Social Intelligence Associate Director

  • Rob Estreitinho

    Salmon Labs, a strategy studio

    Founder

  • Sarah Owen

    RADAR

    Global Futures Strategist

  • Kojo Marfo

    My Runway Group

    Founder and Chief Cultural Strategist

  • Monika Jiang

    The Oneliness Project

    Writer

  • Eman Ebed Alkadi

    Dubai Future Foundation

    Head of Foresight Networks

Tags

Content streams
  • Insights & Trends
Area of interest
  • Interactive
Type of experience
  • Workshops
Accessibility
  • Sign language provided
  • Live captioning
  • Translation into English