
2026 Programme
Creative legends. Marketing mavericks. Inspiring content creators. They're all taking the stage at Cannes Lions 2026.
Amy Daroukakis & Sarah Owen
Cultural Curiosity. Three Minutes. Three Slides. Three Signals.
Tuesday 23 June, 13:00–13:45
Overview
Speakers
Description:
The future rarely starts as a campaign. It starts with something small that someone notices.
This session is your invitation to pay attention differently.
Join this curiosity orchestra of seven global futurists, strategists and trend forecasters sharing their symphony of signals.
A rapid format of three trends, over three slides, within three minutes, all designed to surface what’s catching their curiosity.
Small shifts, strange observations and your insight into the early signals from culture, behaviour, technology and everyday life.
Each Futures Friends speaker brings a different lens, creating a burst of global perspective. Attendees will also get the chance for conversation and networking to compare notes with others and notice what’s changing.
Questions this session will answer:
- What small signals around the world are hinting at bigger cultural shifts?
- The importance of varied perspectives - what varied voices need to be woven into your own "signal orchestra"?
- What are others thinking post-session? A chance to meet and unpack what stood out to you
Content Stream
Insights & Trends
The strategic challenges, consumer behaviours, cultural shifts and creative thinking driving the industry forward.
Amy Daroukakis
Culture Connectors
Global Cultural Strategist
Agalia Tan
We Are Social
Global Social Intelligence Associate Director
Sarah Owen
RADAR
Global Futures Strategist
Kojo Marfo
My Runway Group
Founder and Chief Cultural Strategist
Eman Ebed Alkadi
Dubai Future Foundation
Head of Foresight Networks
Joana Lenkova
Futures Forward
Strategist and Futurist
Kendra Valentine
Valentine Story Studio
Story Strategist & Author
Tags
- Insights & Trends
- Interactive