2026 Programme
Creative legends. Marketing mavericks. Inspiring content creators. They're all taking the stage at Cannes Lions 2026.
eBay
Everyone is a Seller: Circular Commerce is Redefining Creative Industries
Thursday 25 June, 12:45–13:15
Overview
Speakers
Description:
The circular economy is emerging as a powerful cultural force, shaping taste, identity and the future of industries beyond fashion.
Second-hand is no longer niche: it is redefining culture, value and identity. Fashion has led the way, proving resale, repair and reuse can redefine creativity and business models, and these circular principles are now influencing every industry. As Gen Z demands sustainability, authenticity and personalisation, eBay sits at the centre of this shift, where anyone can buy, sell and extend the life of products.
In this session, eBay CEO Jamie Iannone and fashion designer Stella McCartney explore how circular commerce is reshaping luxury, from buying behaviours to creative processes and brand storytelling, where heritage, quality and longevity matter as much as newness.
Questions this session will answer:
- How do you design products for multi-life value?
- How can brands make their business models more circular?
- How is the role of the consumer evolving from owner to steward?
Editor's note
Content Stream
Insights & Trends
The strategic challenges, consumer behaviours, cultural shifts and creative thinking driving the industry forward.
Jamie Iannone
eBay
CEO
Stella McCartney
Stella McCartney
Founder, Owner and Creative Director
Samantha Conti
Women's Wear Daily
London Bureau Chief
Tags
- Insights & Trends
- Festival Talks
- Live Captioning in 60 languages
- Livestream