2026 Programme

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TMRE & WARC

Fuelling Marketing and Business Strategies with Insights

Tuesday 23 June, 10:10–10:45

Location: LIONS Insights & Strategy Summit

Description:

Market researchers are in a powerful position to shape both marketing and business strategies, driving measurable impact through data-driven storytelling, human intuition and uncovering deep consumer needs. However, aligning research findings with marketing objectives and broader business goals can be challenging.

Questions this session will answer:

  • What are tangible ways to connect insights to marketing and business strategies?
  • What are practical tips for securing stakeholder buy-in?
  • How do you leverage creativity in storytelling for more impactful outcomes?

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Speaking

  • Liana Lubel

    Abbott

    Sr Director Marketing Excellence & Insights

  • Carole Irgang

    Philip Morris International U.S.

    VP Insights & Foresights

  • Iva Kralj-Taylor

    Warner Bros. Discovery

    Global Corporate Insights Director

  • Niels Schillewaert, PhD

    Conveo

    Chief Research & Science Officer

Tags

Area of interest
  • LIONS Insights
Type of experience
  • Festival Talks

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