2026 Programme
Creative legends. Marketing mavericks. Inspiring content creators. They're all taking the stage at Cannes Lions 2026.
Cannes Lions
How to: Design Experiences People Can Actually Feel
Tuesday 23 June, 11:00–11:30
Overview
Speakers
Description:
How do you use, sound, scent, touch, space and rhythm? Join this interactive ‘How to’ session to explore the overlooked power of sensory design.
Understand how engaging the human body leads to deeper emotion, stronger memory and better creative results. Discover “sensory intelligence” as a creative framework, and a powerful tool for designing experiences that audiences don’t just see but feel. With real-world examples and neuroscience insights, this session reclaims emotion as the most effective creative currency we have.
Questions this session will answer:
- How can you design brand experiences using all five senses, not just visuals?
- Why does sensory design lead to deeper memory, emotion and brand recall?
- What are the practical frameworks to map sensory cues into experiential strategy?
Editor's note
Content Stream
Insights & Trends
The strategic challenges, consumer behaviours, cultural shifts and creative thinking driving the industry forward.
Anam Ahmad
The Hanging House Experiential Events LLC
Founder & Chief Creative Officer
Tags
- Insights & Trends
- Interactive