How to Thrive in the Age of ‘More with Less’

We’ve all seen the data – marketing budgets are at historic lows as a percentage of revenues. Meanwhile, there’s no shortage of ‘more’ – more channels, more creative assets, more tools and more data.

So when times are tight, how do you flip the script and escape from an efficiency-first mindset to effective value creation?

This session blends the latest evidence and thinking from WARC with real-world, practical insights from one of the world’s leading marketers. We’ll be exploring the freshest thinking on optimising creativity and media, the messaging you need to give to the C-suite, plus the hidden value marketers can deliver to an organisation that might be hiding in plain sight.

• How do you shift from an efficiency focus to an effectiveness focus when resources are constrained?
• What’s the latest evidence you can take to the C-suite?
• Are there some real-world hints and tips you can put in practice?