How to Thrive in the Age of ‘More with Less’

We’ve all seen the data – marketing budgets are at historic lows as a percentage of revenues. Meanwhile, there’s no shortage of ‘more’ – more channels, more creative assets, more tools and more data.

So when times are tight, how do you flip the script and escape from an efficiency-first mindset to effective value creation?

This session blends the latest evidence from WARC with real-world insights from one of the world’s leading marketers. We'll be revealing a major new study by CreativeX on how brands are really spending their money. We’ll also be exploring the freshest thinking on optimising creativity and media, the messaging you need to give to the C-suite, plus the hidden value that might be hiding in plain sight.

• How do you shift from an efficiency focus to an effectiveness focus when resources are constrained?
• What’s the latest evidence you can take to the C-suite?
• Are there some real-world hints and tips you can put in practice?