Human Ambition Meets Technology: Engineering the World's Fastest Human

What does it take to rewrite the limits of human performance? This session follows one of sport's most audacious bets: Paralympic gold medalist Hunter Woodhall's pursuit of the non-disabled 400m world record — not the Paralympic record, the world record.

This is a story about what happens when technology stops being a tool and starts being a collaborator. And what it means for brands, builders, and storytellers when the goal isn't to optimise for the average — but to unlock the exceptional.

Join Hunter Woodhall, Deloitte's Dr. Shruti Jayakumar MD, and We Are Social North America's Brendan Kiernan for an exploration on cross-disciplinary ambition, responsible innovation, digital twins and how brands can thoughtfully use technology to drive real-world impact, not just headlines.

• How can you design technology –ensuring innovation expands access, dignity, and possibility rather than reinforcing existing limitations?
• How to build cross-disciplinary teams earlier to bring engineers, creatives, and lived experience into the same room and create solutions that perform in the real world.
• How can brands move beyond purpose as messaging and commit to purpose as execution–measuring success by tangible human outcomes, not attention alone?