Is There Something in the Water at e.l.f. Beauty?

In a world where marketers struggle to break through and find relevance, e.l.f. has seemed to crack the code. But the billion-dollar brand doesn’t attribute its 27 consecutive quarters of growth to the hallmarks of effective marketing—good strategy and strong creative. No, its winning formula starts with the relationship between the C-suite leadership that creates the cultural conditions necessary for creativity to thrive. There is no shortage of creativity in marketing. Instead, what we have is a deficit in internal engagement, i.e., organizational culture.

This is the most important conversation in marketing – and business at large – that you aren’t having.

• What makes for a healthy creative culture?
• How do marketing leaders engage the broader C-suite to foster a greater relationship between the organization and the marketing function?
• How do leaders facilitate an environment where individuals flourish and organizations thrive?