Lessons in Creativity. What Africa Can Teach the World.

Change is the brief every brand is trying to crack. In Africa, it’s never been optional – it’s a matter of survival. This is a continent where constraint fuels ingenuity, and creativity isn’t a luxury, it’s a daily tool for progress.

While much of the world theorises about agility, Africa lives it. Constantly adapting, remixing and reimagining what’s possible with what’s available.

This talk unpacks unapologetically practical lessons drawn from African creativity. Ideas that thrive in unpredictability, not comfort.

If you’re looking for polished theory, this isn’t it. If you’re ready for bold, resourceful, real-world thinking on how to respond to change, this is the talk you want to be in.

• Can an African approach to creativity actually help you to solve for change, rather than just talking about it?
• Are you able to unlock growth better through the spirit of Ubuntu?
• How can diversity of thought help to make your solutions match-fit for the challenges of tomorrow?