Lions Laureate for Marketing | Jim Stengel

Cannes Lions introduces the Lions Laureate for Marketing – a new honour recognising individuals whose vision, influence and contribution have left an enduring mark on the marketing profession and advanced the role of creativity as a driver of business growth.

The inaugural recipient is Jim Stengel. Over more than three decades, including seven years as Global Marketing Officer at Procter & Gamble, Stengel helped redefine what it means to lead marketing at the highest level. In 2003, he brought the first major client-side marketing delegation to Cannes Lions – a moment that helped accelerate the Festival’s evolution into the global meeting place for marketers and brand builders it is today.

In the years since, Stengel has dedicated himself to developing the next generation of leaders – through teaching, writing, mentorship and programmes including the CMO Accelerator, which he established in 2013 and which continues to this day. This session celebrates a career defined not just by what it achieved, but by what it gave back.