Marketer Leadership in the AI Economy

The strategic marketer is now navigating all three eras of the web. The first human-focused era rewarded the brands that showed up in search. The second rewards brands present in human-agent AI conversations. The third, the emerging agentic web, is an infrastructure shift many marketers haven’t grasped. Microsoft's Tim Frank opens exploring this tension, why it matters now, and how leaders turn it into action. He is joined by Forbes' Linda Boff on how reallocating investment toward AI infrastructure, and Roberto Carli for a demo of Microsoft Web IQ, the grounding layer for the AI economy. Attendees leave with a Grounding API key, a live view of how agents see their brand, and concrete actions to take back to leadership.

• How should B2B marketers adapt their brand and demand strategies when AI agents, not humans, mediate buying decisions?
• What does ‘agent-ready’ infrastructure mean for marketing teams, and what should CMOs prioritise now?
• How can B2B brands build trust and maintain visibility in an AI-driven buyer journey?