2026 Programme

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Future Demand

Marketing Marketing to the CFO

Friday 26 June, 12:45–13:30

Duration: 45 mins
Location: The Terrace, The Palais

Description:

Marketing has not done a very good job of marketing marketing.

In this interactive session, we’ll break down how to sell the need for investment into brand marketing and creativity to chief financial officers and other non-marketing stakeholders.

Using the latest effectiveness research, discover how to translate the case for creative brand building into language that lands with finance-minded stakeholders.

And ways marketing teams can influence executives to create an environment that supports and nurtures better work.

Leave knowing how to lead the change in any organisation.

Content Stream

Creative Impact

The ultimate guide to proving the value and effectiveness of creativity.

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Speaking

  • James Hurman

    Previously Unavailable

    Founder & Chair

  • Brent Smart

    Telstra Australia

    Former CMO

Tags

Content streams
  • Creative Impact
Type of experience
  • Interactive