Marketing Marketing to the CFO

Marketing has not done a very good job of marketing marketing.

In this interactive session, we’ll break down how to sell the need for investment into brand marketing and creativity to chief financial officers and other non-marketing stakeholders.

Using the latest effectiveness research, discover how to translate the case for creative brand building into language that lands with finance-minded stakeholders.

And ways marketing teams can influence executives to create an environment that supports and nurtures better work.

Leave knowing how to lead the change in any organisation.