More voices. Smarter AI: From AI Built for Women to AI Built with Women

If women aren’t shaping AI, AI will reshape the world without them. Women are not just a “diversity topic” but decision-makers, architects, and powerholders in the AI era. Women are among the most affected by AI-driven systems – from hiring and healthcare to advertising, safety and online visibility. Yet they remain dramatically underrepresented among those designing, training and governing AI. This session confronts the cost of building technologies about women without women in the room.

• What is the commercial and strategic upside for B2B marketing organisations that build AI with diverse teams, particularly women?
• How should marketing leaders change their team structures, processes and AI governance to be more inclusive?
• What are the specific, measurable results from organisations that have prioritised building AI with women – and what can B2B marketers learn from them?