<p>Is the creative industry falling into a sea of sameness? This could be because it is underutilizing a cohort of talent best suited for creativity and cutting through cultural noise: neurodivergent minds.  </p><p>LIONS Chief Content Officer Paul Kemp Robertson sits down with Understood.org Co-President & CMO Nathan Friedman to discuss why cognitive diversity is a creative and competitive advantage, sharing new research and case studies of brands investing in neuroinclusion.</p>

Neurodiversity as a Creative Advantage 

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Creative legends. Marketing mavericks. Inspiring content creators. They're all taking the stage at Cannes Lions 2026.

2026 Programme

Debussy Foyer

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Cannes Lions

Is the creative industry falling into a sea of sameness? This could be because it is underutilizing a cohort of talent best suited for creativity and cutting through cultural noise: neurodivergent minds.  LIONS Chief Content Officer Paul Kemp Robertson sits down with Understood.org Co-President & CMO Nathan Friedman to discuss why cognitive diversity is a creative and competitive advantage, sharing new research and case studies of brands investing in neuroinclusion.

Is the creative industry falling into a sea of sameness? This could be because it is underutilizing a cohort of talent best suited for creativity and cutting th

2026 Programme

Neurodiversity as a Creative Advantage

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