2026 Programme

Creative legends. Marketing mavericks. Inspiring content creators. They're all taking the stage at Cannes Lions 2026.

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Cannes Lions and Contagious

NEW VOICES: Spotlighting the Next Generation of Creative Leaders

Thursday 25 June, 11:10–11:13

Duration: 3 mins
Location: Debussy Theatre, The Palais

Description:

Cockroaches have survived for more than 300m years. They’re not just pests, but signals of small problems left unresolved. In this short talk, Sanrego explores how the things we often ignore – tiny gaps, overlooked details, seemingly insignificant issues – can quietly grow into bigger challenges over time. Using a simple personal story, he reflects on why we’re often drawn to fixing visible symptoms instead of addressing root causes. Sometimes, the smallest things we overlook reveal the most important opportunities for improvement, creativity and change.

Editor's note

The Insights & Trends content stream at Cannes Lions is co-curated with Contagious.

Content Stream

Insights & Trends

The strategic challenges, consumer behaviours, cultural shifts and creative thinking driving the industry forward.

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Speaking
  • Sanrego Rowa

    Dentsu

    Jr. Art Director

Tags

Content streams
  • Insights & Trends
Type of experience
  • Festival Talks
Accessibility
  • American Sign Language (ASL) provided
  • Live Captioning in 60 languages