
2026 Programme
Creative legends. Marketing mavericks. Inspiring content creators. They're all taking the stage at Cannes Lions 2026.
TMRE in partnership with Dig Insights
No Safe Calls: Leading While The Playbook Rewrites Itself
Tuesday 23 June, 09:40–10:05
Overview
Speakers
Description:
Most panels give you a highlight reel. This one gives you the unfiltered truth. Two senior insights leaders — Risa Schwartz from Kraft Heinz and Marie Dupré Slioussarenko from Pernod Ricard — share the calls they weren't sure they'd get right: where the trade-offs were real, the stakes were high, and their existing playbook wasn't working.
The conversation then opens into a live debate on the trade-offs the industry is dancing around: speed vs. rigor, AI vs. instinct, and confidence vs. credibility. You leave with a clearer sense of how the panelists and the audience actually navigate decision-making today.
Questions this session will answer:
- What's the hardest internal call you've made in the last two years — and would you make the same call again?
- Has technology made your insights team faster and more confident — or just faster?
- What do the insights leaders navigating this well actually do differently?
Risa Duesing
Kraft Heinz
VP, Global Head of Consumer Insights & Analytics
Tags
- LIONS Insights
- Festival Talks