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TMRE in partnership with Dig Insights

No Safe Calls: Leading While The Playbook Rewrites Itself

Tuesday 23 June, 09:40–10:05

Duration: 25 mins
Location: LIONS Insights & Strategy Summit, Le Majestic Hotel

Description:

Most panels give you a highlight reel. This one gives you the unfiltered truth. Two senior insights leaders — Risa Schwartz from Kraft Heinz and Marie Dupré Slioussarenko from Pernod Ricard — share the calls they weren't sure they'd get right: where the trade-offs were real, the stakes were high, and their existing playbook wasn't working.

The conversation then opens into a live debate on the trade-offs the industry is dancing around: speed vs. rigor, AI vs. instinct, and confidence vs. credibility. You leave with a clearer sense of how the panelists and the audience actually navigate decision-making today.

Questions this session will answer:

  • What's the hardest internal call you've made in the last two years — and would you make the same call again?
  • Has technology made your insights team faster and more confident — or just faster?
  • What do the insights leaders navigating this well actually do differently?

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Speaking
  • Risa Duesing

    Kraft Heinz

    VP, Global Head of Consumer Insights & Analytics

Tags

Area of interest
  • LIONS Insights
Type of experience
  • Festival Talks