Our World of Contradictions: The Creative–Populace Divide

Marketers pride themselves on understanding people – so why do brands keep getting surprised by consumers? From AI anxiety and economic uncertainty to trust and identity, the gap between creative teams and mainstream audiences is growing. New global research from The Harris Poll reveals where marketers’ assumptions diverge from consumer reality – and the business opportunities for brands to close that gap. Mark Penn, Chairman and CEO of Stagwell, joins Craig Brommers, CMO of American Eagle, to unpack the perception gaps shaping business today, why social media often distorts public sentiment and how AI-powered insights help brands reconnect with audiences they’re missing. Attendees will leave with strategies for avoiding knowledge gaps and building messaging that resonates beyond the marketing bubble.

• Why are brands increasingly misreading consumer sentiment despite having more data and marketing tools than ever before?
• In what ways are marketers viewing AI, the economy, and social media differently from mainstream consumers?
• What strategies and AI-powered insights can brands use to identify blind spots and create messaging that resonates more authentically with consumers?