Reclaiming Optimism: A Quietly Radical Session for The Global Strategy Community

We are living through an age of anxiety. Consumer confidence is fragile, society feels volatile and strategists are quietly asking whether their profession still has the power to matter.

But look past the headlines, and a different picture is forming. Across the world, people are discovering ways to find joy, live better, create meaning and move forward. Many indicators of progress are quietly ticking up. The signals of optimism are real. They just need to be found – and built on.

This session brings together strategy leaders from across the world for an hour of doing exactly that. We’ll work together to share the signals of hope that we are already seeing in our communities and in our audiences, finding the patterns inside them and reclaiming strategy’s power to surface the best in people.

• Where are the real signs of optimism in consumer behaviour and society right now, and what are strategists from other sectors and countries already seeing that you aren’t?
• How do you turn these signals into strategies that open up creative possibilities?
• How do you lead with optimism in your work at a moment when anxiety has become a default setting for brands, clients and the industry alike?