2026 Programme

Creative legends. Marketing mavericks. Inspiring content creators. They're all taking the stage at Cannes Lions 2026.

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Frank Starling

Representation in Cannes Lions Film and Film Craft Work

Thursday 25 June, 16:15–16:30

Duration: 15 mins
Location: Basement Stage, The Palais

Description:

Seventy-three per cent of global consumers say they want brands to authentically reflect today’s culture, and 75% of global consumers say that diversity within brands influences their purchasing decisions. But does on-screen representation in global advertising reflect this reality? Launched in 2016, this study celebrating its 10th anniversary investigates the onscreen representation in Cannes Lions Film and Film Craft shortlisted and winning work from 2006 to 2025 and provides a deep dive into how various groups are portrayed, highlighting significant differences.

Questions this session will answer:

  • Does on-screen representation in global advertising reflect the reality of society?
  • Where has the most progress been made?
  • What are the opportunities to drive more innovation and intention to reduce portrayals that reinforce identity-based stereotypes.

Content Stream

The Creativity Toolbox

The craft, processes and techniques to help you achieve creative excellence.

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Speaking

  • Madeline Di Nonno

    Geena Davis Institute

    President & CEO

Tags

Content streams
  • The Creativity Toolbox
Type of experience
  • Festival Talks