ROUNDTABLE: What Makes a Challenger Brand Successful?

Join Rival at Cannes for an interactive roundtable designed for marketing leaders who want to master the art of the breakthrough.

We’ll dissect the strategies that allow challenger brands to punch above their weight, using the core pillars of our Rival 50 research. Featuring the CMOs of Fieldbar and HereWeFlo, this session goes beyond theory to explore the real-world failures and opportunities that define the challenger playbook.

Through high-impact breakout sessions facilitated by the Rival team and guest CMOs, you’ll learn how to apply these disruptive principles to drive growth in any business. Whether you’re a start-up or an incumbent, join in to discover how to move faster, cut through the noise and win in today’s attention economy.