Science + Magic: Where Data Meets Creativity

What are the most important shifts affecting marketing and how are brands leveraging these shifts creatively?

Join the teams from WARC and Contagious IQ as they delve into the most impactful trends in media, strategy and effectiveness, and then demonstrate how the most creative brands around the planet are bringing these insights to life.

You’ll leave this session with an overview of the challenges and opportunities in today’s marketing landscape, bolstered by robust data and evidence-based research. Plus, you’ll see tangible examples of breakthrough marketing, helping you understand the thinking behind the best creative ideas.

• What are the key trends brands and marketers should be thinking about in the year ahead?
• What does it actually look like when they're translated into campaigns that genuinely connect with audiences?
• What's the point of the magic, if logic gets you to a sensible response?