2026 Programme
Creative legends. Marketing mavericks. Inspiring content creators. They're all taking the stage at Cannes Lions 2026.
L’Oréal × Meta × WARC
The Creator × Paid Media Equation: How L’Oréal Made Creators Measurable
Thursday 25 June, 16:15–16:45
Description:
Creators are in more than 60% of brand plans – yet fewer than 40% of marketers can prove the return. In partnership with WARC and Meta, L’Oréal set out to close that gap, bringing creators into the same full-funnel measurement framework as every other channel across 52 markets.
Hear how rigour turned creator marketing into a strategic growth lever – campaigns pairing brand and creator assets delivered 35% higher ROI – and leave with a practical blueprint for proving, and improving, your own creator investment.
Content Stream
Creative Impact
The ultimate guide to proving the value and effectiveness of creativity.
Tags
- Creative Impact
- LIONS Creators
- Festival Talks