
2026 Programme
Creative legends. Marketing mavericks. Inspiring content creators. They're all taking the stage at Cannes Lions 2026.
BETTER STUDIOS
The Last Vacation You’ll Ever Take: The Post-Apocalypse Experience
Thursday 25 June, 14:00–14:15
Overview
Speakers
Description:
Ever wondered what your last holiday on Earth looks like?
Welcome to Last Resorts, where you’ll gain exclusive early access to the world’s first-ever timeshare designed for the climate apocalypse.
Picture this: premium bunkers, unparalleled security, and a future-proof lifestyle tailored just for you. But hurry, these coveted spots are disappearing faster than the polar ice caps. So, act now. To survive tomorrow.
Why let the 1% have all the post-apocalyptic fun? Discover the future that fits you best, your forever vacation starts today.
Last Resorts transforms climate anxiety into an immersive, satirical experience. Discover how experiential design and strategic risk-taking can turn climate communication from forgettable facts into unforgettable experiences.
Questions this session will answer:
- How to tackle climate change, not as a category… but as a brief you can’t ignore?
- What if the prospective of the end of the world wasn’t something you learned about through data and science… but something you experienced?
- How do you work with a smaller budget, to still test something this risky and a topic so big?
Editor's note
Content Stream
Insights & Trends
The strategic challenges, consumer behaviours, cultural shifts and creative thinking driving the industry forward.
Ben Becker
BETTER STUDIOS
Co-Founder and Creative Director
Tags
- Insights & Trends
- Festival Talks