2026 Programme

Creative legends. Marketing mavericks. Inspiring content creators. They're all taking the stage at Cannes Lions 2026.

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Festival Meet-Up

The Power of Black Sheep: A Meet-Up with Shiny Toy Guns Asma Humayun

Thursday 25 June, 15:30–16:30

Duration: 1 hour
Location: The Terrace, The Palais

Description:

This Meet-Up fosters genuine human interaction through shared reflection and storytelling, allowing participants to express themselves beyond professional roles. It addresses often unspoken industry aspects like discomfort, doubt, and the pressure to conform.

Outsiders - encouraged to be creative yet safe, bold yet agreeable, different yet not disruptive, are warmly invited. If you’ve been labelled too emotional, intense, ambitious, or too much, this space welcomes you. It is grounded in a simple truth: your edge is in your edges.

We explore how difference can transform into creative impact, where sensitivity becomes perception, intensity turns into insight, and lived experience offers perspective. Imperfection is cherished, vulnerability becomes strength, and difference is embraced as a creative asset. Participants leave with connection and actionable ways to turn originality into impact, because the real risk is not being too much, it is losing your muchness.

Content Stream

The Creativity Toolbox

The craft, processes and techniques to help you achieve creative excellence.

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Speaking
  • Asma Humayun

    Shiny Toy Guns

    Global Creative Director and Senior Producer

Tags

Content streams
  • The Creativity Toolbox
Type of experience
  • Networking